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Tag Archives: Trademark License

Want Pancakes With That Prayer?

Posted in Advertising, Branding, Famous Marks, Food, Goodwill, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

 —Alan Bergstrom, Beyond Philosophy    IHOP (International House of Pancakes) recently filed a lawsuit to prevent another group, International House of Prayer, from using its trademarked acronym. According to the trademark infringement filing, IHOP has repeatedly asked the religious group to drop the use of the acronym IHOP, which is a registered trademark for its franchised… Continue Reading

More Godin on Trademark? The Sequel

Posted in Mixed Bag of Nuts

      Last week we explored how at least some of Seth Godin’s trademark advice is a bit dated. This week, let’s take a close and careful look at his advice concerning trademark registration: Some lawyers will get all excited and encourage (demand!) that you register your trademark. This involves paying a bunch of money, filing a bunch… Continue Reading