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Tag Archives: Trademark Meaning

Brilliant Trademark Advice or Baloney?

Posted in Almost Advice, Genericide, Marketing, Trademark Bullying, Trademarks

A few bits of trademark advice recently passed across my screen from The Marketing Blog: Turning Entrepreneurs Into Marketers — advice that I believe deserves some friendly comment and critique, leaving you to decide whether any of it rises to the level of brilliant trademark advice or sinks to the level of trademark baloney: “Trademark as you go. Don’t wait… Continue Reading

TryMe? Trademark or Informational Matter?

Posted in Branding, Fair Use, Food, Guest Bloggers, Loss of Rights, Marketing, Trademarks, TTAB

  I’d venture to say that virtually every product sitting on a store shelf is crying out "try me" — some more colorfully than others, some more subtly than others, some more creatively than others, some more persuasively than others. However, most don’t just some out and say the words. Assuming that to be the case, is… Continue Reading

What Does “Trademark” Mean to You?

Posted in Trademarks

Inherent in the question posed by the title of this post is the fact that the word "trademark" has more than one meaning, in fact, multiple meanings in the English language. Yet, some trademark types would have you believe that there is only one true meaning to the word "trademark" and that this meaning is not… Continue Reading

Essential Spacing: Night & Day Commercial Impressions

Posted in Advertising, Branding, Keyword Ads, Marketing, Search Engines, Sight, Trademarks

Millimeters apart on the label, miles apart in meaning. Yes, a few extra millimeters of blank space can make all the difference in the world for some brands. Especially when the brand name consists of two words, and the typical visual treatment has all letters appearing in identical size and style (all caps), and when compressing the words yields an unintended,… Continue Reading