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Tag Archives: Trademark Notice

Crisps = Chips = Crackers?

Posted in Advertising, Articles, Branding, Food, Genericide, Law Suits, Loss of Rights, Marketing, Trademarks, TTAB, USPTO

Seeing these on the store shelf this weekend reminded me that we are still anxiously awaiting the USPTO’s decision from the Trademark Trial and Appeal Board (TTAB) as to whether the words “pretzel crisps” will be found generic for “pretzel crackers” –basically, a public domain category or class of goods term, in the same way that “footlong”… Continue Reading

TM/MC: A New IP Notice Symbol?

Posted in Advertising, Branding, International, Marketing, Trademarks

My daughter’s strong interest in fashion, arts, crafts, and sewing has me wandering the aisles of places like Joann Fabrics and Michaels with increasing frequency. Since my primary contribution to these adventures is in the to-and-from, and, I suppose, at the check-out counter, I find myself with eyes wide open, being exposed to a variety of brands very new… Continue Reading

Going Nuts Over the Proper Use of Trademark & Copyright Notice Symbols?

Posted in Advertising, Branding, Copyrights, Marketing, Mixed Bag of Nuts, Trademarks

It was too hard for me to avoid snapping this quick photo while grabbing a tasty bag of cheese corn from the “Nuts on Clark” vendor (to better enjoy waiting for a flight out of Chicago’s O’Hare airport recently), and I trust you see what caught my eye (in the lower right corner of their signage). It seems… Continue Reading

lower case brands, wall of fame or shame?

Posted in Advertising, Branding, Famous Marks, Marketing, Trademarks

As promised, some time ago, here is an enormous wall sign from one of the many hallways connected to one of the many shopping areas at The Shoppes at the Palazzo in Las Vegas, showing all these retail brands in simple lower case style. No trademark notice or registration symbols either. . . . Do you suppose the entity responsible… Continue Reading

What Serious Trademark Owners Do

Posted in Trademark Bullying, Trademarks

There are many things that serious trademark owners do throughout the lifecycle of a trademark to mitigate risk, protect the valuable goodwill in their underlying brand, and preserve their valuable investment in this important intellectual property asset. Here is a fairly extensive, but certainly not exhaustive, and often forgotten, list of those things: Clear new marks before using them… Continue Reading

Snickers Cross-Section Trademark Notice

Posted in Advertising, Branding, Famous Marks, Food, Marketing, Non-Traditional Trademarks, Sight, Trademarks

You may recall about a year ago I did a post entitled "Delicious Trademarks: Candy Bar Cross-Section Trademarks?" I was reminded of this a couple of weeks ago when I snapped this photo, capturing what I believe to be the same point of sale display that inspired my original post: A couple of months ago I saw in a convenience store a large Snickers… Continue Reading

IP Grammar . . . and Those Who Cringe About It

Posted in Mixed Bag of Nuts

             Last September, in my blog post entitled "What Does Trademarked Mean to You?," I wrote: More than a few trademark types cringe when their clients or others say things like "let’s trademark it," "they didn’t trademark their logo," or "we don’t want to trademark this name," and, when they ask questions like "is it trademarked?"… Continue Reading

Why Marketers Don’t Give Two Hoots about Trademark Concerns‚Ñ¢

Posted in Branding, Guest Bloggers, Marketing, Trademarks

by James Mahoney, Creative director/writer at Razor’s Edge Communications Okay, so I’ve read a lot of whining and agita about how marketers continually drive trademark attorneys to distraction with un-trademarkable names. And how advertisers drive those same attorneys to that same distraction with potential trademark infringements. It’s time to let you in on a dirty… Continue Reading

Kleenex® Not Wanting to Blow It: Some Steps to Avoid Trademark Genericide

Posted in Advertising, Branding, Famous Marks, Genericide, Loss of Rights, Marketing, Trademarks

This sponsored banner ad is currently appearing in AdAge’s Daily News on-line newsletter: How many boxes of tissue do you suppose this ad is responsible for selling? If the answer is none, that is probably fine with Kimberly-Clark since the return on investment for this ad is measured quite differently, I’m sure, given how the frequently misused Kleenex®… Continue Reading

What Does “Trademarked” Mean to You?

Posted in Marketing, Trademarks

               More than a few trademark types cringe when their clients or others say things like "let’s trademark it," "they didn’t trademark their logo," or "we don’t want to trademark this name," and, when they ask questions like "is it trademarked?" or "is that trademarked software?" or "did we ever trademark our logo?" or "should we… Continue Reading