- John Reinan, Senior Director at Fast Horse, a Minneapolis marketing agency I love “orphan” cars — the marques that have gone out of business. Most of them are barely remembered by Baby Boomers, much less anyone younger. Packard, Hudson, Nash, Studebaker, Willys – these and other automakers often were stylistically and technically more advanced… Continue Reading
Tag Archives: Trademark Trial and Appeal Board
Shot in the Dark – the PPK Design Trademark
Posted in Advertising, Counterfeits, Famous Marks, Goodwill, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Television, Trademarks, TTAB—Karen Brennan, Winthrop & Weinstine I found Fig. 1 (from what I am sure was a very valuable patent, although I could not locate it) to be very fitting for this post. After three and half years, four Office Actions, a Petition to the Director and finally an appeal, our client’s product configuration mark for the… Continue Reading
Collar + Cuffs = Stripper?
Posted in TrademarksIf there is any trademark case this year that has the media clamoring to create cute headlines, it may just be this one – In re Chippendales USA, Inc., decided by the Federal Circuit just six days ago. “Federal Circuit Leaves Chippendales Nearly Naked,” said The American Lawyer, “Judge ‘strips’ Chippendales of bid to beef… Continue Reading
Trademark Fraud = Reckless Disregard For The Truth?
Posted in TrademarksAaron Keller was busy yesterday making weighty predictions about the basis for our next economy: The Designed Economy. As I prepare to provide attendees at the Midwest IP Institute tomorrow with a trademark fraud update – today, I thought I’d provide a preview – and even go out on a small limb – making a couple of predictions of my own, relating… Continue Reading
When the Color Black Functions, But Not as a Trademark
Posted in Advertising, Branding, Law Suits, Marketing, Non-Traditional Trademarks, Trademarks, TTABNow that kids are back to school and summer is coming to a close, this billboard advertisement has disappeared from I-94 just outside of downtown Minneapolis. Before it vanished from the roadside, however, I thought to capture it to tell a little trademark tale here, one from years past, but one that remains relevant, important, and applicable to trademark claims involving the color black. As… Continue Reading
An Illuminating Tale of Likely Confusion
Posted in Branding, TrademarksQuiz time. Here’s the setup: Company A owns the following registered trademarks for use in connection with the listed goods: MAXSTAR for "electric lanterns" MAGNUM MAX for "hand-held electric spotlights" MAXFIRE for "portable, battery-operated lighting products, namely flashlights" Company B owns these registered trademarks: MAG-LITE and MAGLITE for "flashlights" MAG for "flashlights" MAG-NUM STAR for "flashlight bulbs"… Continue Reading
A Famous Trademark That Casts a Very Long Shadow
Posted in Branding, Famous Marks, Law Suits, Marketing, TrademarksThis is the epitome of a famous non-verbal logo and trademark that truly can stand alone (we have discussed others too): Hat tip to John Welch over at the TTABlog who did a very nice write up on this interesting decision: Apple, Inc. v. Echospin, LLC. Basically, the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office… Continue Reading
Like Sands Through the Hourglass…
Posted in Trademarks, TTABThinking about filing a trademark opposition against a competitor’s pending trademark application? Thinking about filing a civil suit against a competitor’s corresponding trademark use? Often, upon the filing of a civil trademark suit and a request to the Trademark Trial and Appeal Board (“TTAB”), the TTAB will suspend the opposition pending the disposition of the civil suit. Generally,… Continue Reading
Of (USC) Trojans and (USC) Gamecocks
Posted in Branding, Famous Marks, TrademarksA few weeks ago, the Federal Circuit Court of Appeals issued its decision in The University of South Carolina v. the University of Southern California in South Carolina’s appeal from the Trademark Trial and Appeal Board (“TTAB”). The Federal Circuit affirmed the TTAB’s finding that consumers are likely to be confused by South Carolina’s use… Continue Reading









