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Tag Archives: Twinkies

Who Needs Hostess Anyway?

Posted in Branding, Food, Marketing, Trademarks

When you can have Little Debbie snack cakes instead: Actually, recent news reports indicate that Little Debbie soon will be facing competition again from the new owner purchasing the Hostess brands in bankruptcy for $ 410 million. With all the talk about Oz the Great and Powerful, I can’t help singing: “Ding dong, the Hostess… Continue Reading

Chevy Silverado Super Bowl Ad

Posted in Advertising, Branding, Fair Use, False Advertising, Food, Loss of Rights, Marketing, Television, Trademarks

Absorbing all the television commercials in between football action on the field can be as much fun on Super Bowl Sunday as the actual game itself, at least for trademark and marketing types, especially when your favorite team isn’t even on the field. One of my personal favorites from this past weekend’s Super Bowl XLVI was the… Continue Reading