Guys and gals on the street waiving orange flags aren’t the only parking lot lures in Twins Territory: We’ve talked before about how some of those doing business or advertising in close proximity to Minneapolis’ brand new Target Field – home to the Minnesota Twins – appear to see advantage in using the Twins name (and now logo, and/or trade… Continue Reading
Tag Archives: Twins
The Meaning of “Readily Identified” in Trademark Nominative Fair Use
Posted in Advertising, Branding, Fair Use, Goodwill, Infringement, Marketing, TrademarksWe’ve talked a lot about the nominative fair use of trademarks. Remember the Cars.com billboard that used the Minnesota Twins name as brand bait? We had some discussion in the comments, where I said this about the Cars.com ad: Although the billboard doesn’t use the Twins script or logo, I still believe the stronger argument… Continue Reading
Ambush Marketing With A Twist of Twins Brand Bait?
Posted in Advertising, Branding, Infringement, Marketing, TrademarksWith the brand new outdoor Target Field located in downtown Minneapolis, the buzz is palpable, and there is certainly more foot and other forms of traffic, especially on the end of town closest to where the Minnesota Twins now play their home games. Given that increased traffic I suppose I shouldn’t be surprised that some businesses will… Continue Reading
My, my, my . . .
Posted in Branding, Marketing, TrademarksI recently had another experience of coming across a branding trend that, while perhaps old in the creative world, hit me squarely through close-in-time repetitive encounters with the phenomenon, starting with these three marks: Not to get too complex, but the "My 29" station carries broadcasts of nearly all home and away Twins games (and I… Continue Reading
Best Buy, Resurrected From the Trademark Graveyard?
Posted in Branding, Dilution, Domain Names, False Advertising, Infringement, Law Suits, Loss of Rights, Marketing, TrademarksAs a trademark type, something struck me as odd about the Best Buy logo image appearing on the brand new outdoor baseball scoreboard at Target Field, during the Minnesota Twins recent home opener against the Boston Red Sox, so I captured a photograph to discuss it here on DuetsBlog. What caught my eye was the curious placement of the ® federal registration symbol. Its positioning adjacent to the words… Continue Reading
Securing the Desired Turf For A Trademark Battle
Posted in Advertising, Agreements, Dilution, Famous Marks, Infringement, Law Suits, TrademarksLet’s talk turf today, two kinds. OK, maybe three. First, with Target Field looking more and more like the long-anticipated brand new outdoor home ballpark for the Minnesota Twins, all Twins fans and the local media can think or talk about this week is the new real bluegrass blend turf being installed now (as I type this blog post, in… Continue Reading
When Promos Go Wrong
Posted in MarketingThe Minnesota Twins are opening a new outdoor ballpark next year. At the end of last year, the Twins mailed me a nifty little digital timer that was pre-set to countdown to opening day for the 2010 season. (These timers hit 500 days back in November.) While I am an enthusiastic Twins fan, I am… Continue Reading
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Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Dan Kelly
You can call me a “non-traditional” attorney, which is a polite way of saying that I did not attend law school straight out of college. I spent five of my first six years after college as a junior high school teacher. The other year I worked as an engineer for a large corporation. More...
Sharon Armstrong
Voted most likely to become an actress while in pre-school, I don’t think I surprised anyone by becoming a lawyer, the steadiest professional gig open to those with a flair for the dramatic. More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Catlan McCurdy
Having long been told by my parents that I could do or be anything I wanted, I chose at the age of 10 to become an attorney, as it was the career that would most likely lead me to my goal of becoming the first woman POTUS.More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Susan Perera
Born into the world with an aptitude for science and an affinity for art I found my career path quickly chosen for me. More...
Joy S. Newborg
When I took a personality/career test in high school to determine which path in life I should follow, I was told I should either be in broadcast journalism or law. So after I went to undergraduate school for broadcast journalism and film/television, I went on to obtain my law degree from the University of Minnesota. More...
Laura Gutierrez
An attorney I am not. Though told to become one, I don't possess those qualities needed to be an effective one (I lack confrontation skills, and although I can write a great argumentative essay, I can’t argue outside a sheet of paper). More...