DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Twitter

Trendifying Adverbially: When Naming Fads Become Epidemics

Posted in Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Nancy Friedman, Wordworking A few years ago I began tracking a trend in startup naming: names that ended in -ly. Adly, Chirply, Letter.ly, Planely, Shoply, Weebly—my first list included 29 such names, some of them dot-coms and some that used the .ly domain (the Libyan country code). My initial impression was that this was… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

If You Ignore Thanksgiving, Your Brand May Suffer

Posted in Goodwill, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking

- Debbie Laskey, MBA Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity. With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a component… Continue Reading

The IP in Twitter’s IPO

Posted in Advertising, Branding, Genericide, Marketing, Patents, Social Media, Social Networking, Trademarks

Barring any unforeseen setbacks, Wall Street is aflutter as Thursday marks the latest in social media IPOs – Twitter…and we all remember how well Facebook’s IPO went. Pricing for IPOs involves an assessment of the company’s assets (including its intellectual property portfolio), liabilities, and current and potential revenue.  As many of you savvy marketing folks… Continue Reading

The 140-Character Trademark Lesson

Posted in Branding, Genericide, Guest Bloggers, Loss of Rights, Mixed Bag of Nuts, Social Media, Social Networking, Trademarks

- Draeke Weseman, Weseman Law Office, PLLC When I think of Twitter, I think of — it’s really hard to define because we’re still coming up with the vocabulary — but I think it’s defined a new behavior that’s very different than what we’ve seen before. — Jack Dorsey, Twitter Co-Founder in 2009 My, how… Continue Reading

Do We Need Biometrics to Protect Our Personal Brands Online?

Posted in First Amendment, Guest Bloggers, Law Suits, Mixed Bag of Nuts, Social Media, Social Networking

Debbie Laskey, MBA By the time you read this post, hopefully the buzz surrounding Miley Cyrus and the Video Music Awards show will have evaporated into thin air. But there was another related story surrounding the event that generated a ton of buzz on Twitter. On the day after the awards show, an editorial appeared… Continue Reading

The psychology of referrals: 3 reasons people advocate for brands

Posted in Advertising, Goodwill, Guest Bloggers, Marketing, Social Media, Social Networking, Technology

Matt Kucharski, Executive Vice President, Padilla Speer Beardsley I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates. But that all changed the day I discovered Dollar Shave Club, an e-commerce business… Continue Reading

Another Nominative Fair Use Example?

Posted in Advertising, Branding, Fair Use, Food, Marketing, Social Media, Social Networking, Trademarks

Twitter seems to be going strong, despite early questions about whether it would ever shed the notion of being a waste of time, as evidenced by this currently running billboard ad: To the extent this billboard looks familiar (admittedly a more diminutive glass here), you might recall my questions about it three years ago: Marketing Nirvana… Continue Reading

Nutty News: Dear Biggest Fan, Here’s a Cease-and-Desist Letter

Posted in Almost Advice, Branding, Domain Names, Fair Use, Famous Marks, Food, Social Media, Squirrelly Thoughts, Trademark Bullying, Trademarks

You have to be one big fan of a company or product to establish a World {What-You-Cannot-Live-Without} Day.  Well, a sticky situation with the well-known hazelnut spread Nutella may have you rethinking your public affection. Back in 2007, Sarah Rosso (Nutella Fan) established World Nutella Day to celebrate her affection for Nutella.  Within the past… Continue Reading

Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel Marketing Makes Sense

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology, Television

- David Mitchel, Director of Marketing – Distribion, Inc. AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured… Continue Reading

Twitter Can Be a Brand Marketer’s Best Friend

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on YouTube, Flickr, Instagram, and any number of other peripheral sites. But did you know that Twitter can be your best friend… Continue Reading

Prince, the DMCA, and Bullying

Posted in Copyrights, Fair Use, First Amendment, Infringement, Social Media

Minneapolis’ own hometown hero Prince Rogers Nelson, formerly and currently known simply as “Prince,” has been in the news quite often in 2013. It began with his surprise, limited ticket performances in January, which he followed up with a surprise concert to close out the SXSW festival in Austin, Texas. Prince has also made legal… Continue Reading

Rebranding in the Social Media Age and Recent Uproar Over UC Logo

Posted in Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking, Trademarks

By Debbie Laskey , MBA Did you see the sequels for Rocky, Star Wars, or Harry Potter? If you did, then you understand the concept of a movie sequel. Some characters are the same, and some plot lines continue, but above all, the brands remain the same. Directors and producers spend millions to make sure… Continue Reading

Overcoming the Ostrich Strategy by Effectively Using Your Strategic Plan

Posted in Advertising, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Networking, Technology

- Debbie Laskey and Ward Schendel We all learn a great deal from DuetsBlog and the legal and marketing community assembled by Steve Baird and his team.  As guest bloggers on DuetsBlog, we, Debbie Laskey and Ward Schendel, recently had a conversation about the importance of strategic planning and decided to collaborate on a joint… Continue Reading

Don’t Be A Clown, Bro: Trademark Your Catch Phrase (and put it to good use)

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Sight, Trademarks, USPTO

- Jonathan Applebaum, Winthrop & Weinstine, P.A. While major league baseball players are not known for their creative celebrations, Washington Nationals’ rookie phenom Bryce Harper deserves praise for his legal resourcefulness after dismissing a celebration-related question from a Toronto reporter following the Nationals 4-2 victory over the Toronto Blue Jays on June 12, 2012. The… Continue Reading

Tweet Fight

Posted in Law Suits

–Susan Perera, Attorney Most of us are fairly familiar with the use of Twitter.  Like Facebook, this social networking giant has inserted itself into our lives, it is almost difficult to find a business that is not active on Facebook, Twitter, or both.   You can even follow us on Twitter at @duetsblog and @susanperera (no… Continue Reading

From Twitter to a Social Media Policy

Posted in Guest Bloggers

—Debbie Laskey, MBA From Ashton Kutcher to Lady Gaga to President Obama’s White House staff to John Q. Public, Twitter has developed a loyal following. If you haven’t become addicted to the social media site known by its bird and fail whale, accept the fact that a member of your family or a close friend… Continue Reading

How Marketing & Consumers Have Fueled the Need for an Honest Product: A Social Media Story

Posted in Marketing

Another day, another social media scandal. By now, I’m sure you’ve heard of “Weiner-gate,” referring to the incident of Congressman Anthony Weiner sending an unsavory photo via Twitter. This incident is one of several high-profile fiascos that have played out over the last year, and I can guarantee there will be many more. Of course,… Continue Reading

Would the Real Slim Shady Please Stand Up

Posted in Fair Use

Before I launch into this post, I must provide the disclaimer that I am not a Tweeter and I do not regularly use Twitter.  That being said, here we go. If imitation is the greatest form of flattery, then Twitter is quickly becoming sycophancy central. “Fake” Twitter accounts abound throughout the Twitter-verse and, frankly, I find… Continue Reading

Industry Color Clusters

Posted in Branding

–Susan Perera, Attorney I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme. For example, fast food logos tend to be in the red/yellow category, while… Continue Reading