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Tag Archives: University of California

Rebranding in the Social Media Age and Recent Uproar Over UC Logo

Posted in Branding, Famous Marks, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Networking, Trademarks

By Debbie Laskey , MBA Did you see the sequels for Rocky, Star Wars, or Harry Potter? If you did, then you understand the concept of a movie sequel. Some characters are the same, and some plot lines continue, but above all, the brands remain the same. Directors and producers spend millions to make sure… Continue Reading

University of California Flushes New Logo

Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Social Networking, Trademarks

So, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say. Putting aside any possible questions about cause and effect, is there a difference between flushing a… Continue Reading