By Debbie Laskey , MBA Did you see the sequels for Rocky, Star Wars, or Harry Potter? If you did, then you understand the concept of a movie sequel. Some characters are the same, and some plot lines continue, but above all, the brands remain the same. Directors and producers spend millions to make sure… Continue Reading
Tag Archives: University of California
University of California Flushes New Logo
Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Social Networking, TrademarksSo, last Friday we covered this story: Critics Flush New University of California Logo. Now, we can report that the next morning, the Los Angeles Times wrote this story: Maligned UC Logo Shelved; “Time to Move On,” Officials Say. Putting aside any possible questions about cause and effect, is there a difference between flushing a… Continue Reading
Critics Flush New University of California Logo
Posted in AlphaWatch, Branding, Guest Bloggers, Marketing, Trademarks, TruncationHow about a little levity for your weekend preparations? There has been a great deal of discussion among those interested in the brand new and increasingly controversial University of California logo appearing on the right above. Mashable’s discussion of the online branding outrage is here. Berkeleyside coverage is here. And, News Fix coverage is here. Brian Williams even… Continue Reading
Duets Blog Authors
Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More...
Brent Lorentz
Although I wish I could say my path to the law was the result of a lifelong dream or calling, it was more the result mere curiosity and an affinity for leather-bound books. More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Brad Walz
My law career started on the ice…as a defensive hockey player (we’re not talking professionally…and if I were, I probably wouldn’t have gotten into law). More...
Derek Allen
In hindsight, writing about creativity and the law may have always been in the cards for me. I began training for a career in litigation at an early age by finding ways to disagree with pretty much anyone about pretty much anything. In my longest-running “case,” I argued with my middle school math teacher, Mrs. Jabs, for the better part of four years over whether, even if I got the right answer, I had to show my work to get full credit. More...
Martha Engel
Although my interest in gadgetry and my aptitude for math eventually led me to become an engineer, my ad executive father and artistically gifted mother fostered an appreciation for the creative from a young age. More...
Anjali Shankar
When I was in elementary and middle school, I loved writing short stories. Creativity and imagination seem to come naturally to people when they are young. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist.More...
Cathleen Dahl
Trademarks and I met through a small job advertisement in the back of a local newspaper, and little did I know that I would spend the next 18 years (and counting) deriving a living from their existence and importance. More...