As the court ruled, and repeatedly reminded: "Toilet paper. This case is about toilet paper." Just last week the United States Court of Appeals for the Seventh Circuit enjoyed applying only a modicum of potty humor while deciding Georgia Pacific Consumer Products LP v. Kimberly-Clark Corporation, a case involving alleged non-traditional trademark rights in Georgia-Pacific’s Quilted Diamond… Continue Reading
Tag Archives: Utility Patents
The FURminator® and Ads Touting Utility: Marking the Termination of Product Configuration Trademark Protection?
Posted in Advertising, Look-For Ads, Marketing, Non-Traditional Trademarks, Product Configurations, TrademarksIf FURminator Inc. were looking for a pitchman to promote and increase sales of the "famous" FURminator® pet grooming tool, and recognizing the recent, sudden and unforfunate passing of famous bearded TV pitchman Billy Mays (who could sell household products better than just about anyone, and still appears to be doing so after his passing), I’m thinking that the fictional cyborg assassin… Continue Reading









