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Tag Archives: Wall Street Journal

Dear Entrepreneur Who Needs A Name: Do Not Let Tactics Drive Your Strategy

Posted in Branding, Domain Names, Guest Bloggers, Marketing, Mixed Bag of Nuts

- Mark Prus, Principal, NameFlash There was an article this summer in the Wall Street Journal called, “Why Startups Are Sporting Increasingly Quirky Names.” The author indicated that this trend was being driven by a “lack of short, recognizable URLs” which “prompts use of misspellings and word mash-ups” in the names of new startups. One… Continue Reading

If only I could be a Lego product tester…

Posted in Almost Advice, Branding, Famous Marks, Non-Traditional Trademarks, Patents, Product Configurations, Trademarks

Santa brought me one of my favorite trademarked and patented products:  a LEGO® set! Yes that is Mr. Firefighter dousing the flames on the LEGO® tree while holding a cup of coffee.  The hero of my LEGOland! For a Lego geek like me, there was an intriguing story in the Wall Street Journal last week… Continue Reading

Why Publicity Matters, Part II (Best Publicity Strategy)

Posted in Guest Bloggers, Television

—Neil F. Anderson, Founder/President, The Courage Group, Inc. Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not happen by accident… Continue Reading

Gap, Tropicana, The Wall Street Journal, and the 1968 Tet Offensive

Posted in Branding, Guest Bloggers, Marketing, Product Packaging

by James Mahoney, Creative director/writer at Razor’s Edge Communications What does a 42-year-old military offensive have to do with branding and social media? Quite a bit, as it happens. Consider four seemingly unrelated situations: First, clothing purveyor Gap experienced an alleged misadventure recently when it unveiled a "new logo" on its website, only to reinstate… Continue Reading

New “Tinman” Triathlon to be Sponsored by Ironman?

Posted in Branding, Goodwill, Marketing, Trademarks

–Dan Kelly, Attorney I enjoyed Brent’s “I’m with the Brand” post last week, in which he detailed being turned off by overzealous fandom of some popular, or perhaps trendy, brands.  I can identify (although I have no qualms about being, or admitting that I am, an “Apple Core”). This week, I read about a situation that illustrates the… Continue Reading

First iPhone, Now iPad: Guessing at Apple’s Trademark Clearance Strategy

Posted in Branding, Counterfeits, Dilution, Infringement, Marketing, Trademarks

–Dan Kelly, Attorney Can you spot the genuine iPad? Back in July, I blogged about my then-discovery that Apple did not own the federal trademark registration for iPhone.  Needless to say, when I heard about Apple’s new iPad product, I just had to see if they were out in front in securing trademark rights to… Continue Reading