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Tag Archives: Wisconsin

“Hot Wheels” Casino Promotion: Apparently Not a Toy Story

Posted in Advertising, Branding, Dilution, Famous Marks, Marketing, Trademarks, TTAB

  Last month I came across this enormous, larger than life, banner advertisement hanging from the exterior of a casino on our way to the backwoods of Wisconsin. Of course, this promotional piece took me back to my early childhood and called to mind my long lost enormous collection of Matchbox brand Hot Wheels toy cars and… Continue Reading

The Phantom of the 4th

Posted in Advertising, Branding, Domain Names, Marketing, Trademarks

We’re not talking about Phantom of the Opera, and we’re not talking about the kind of phantom trademark issue discussed by Sharon in her compelling What is Maker’s Mark’s Mark? post from April of this year. No, we’re talking today, on this day for celebration, and on this wonderful 4th of July, about a Phantom trademark and brand that apparently has been… Continue Reading