Last month I came across this enormous, larger than life, banner advertisement hanging from the exterior of a casino on our way to the backwoods of Wisconsin. Of course, this promotional piece took me back to my early childhood and called to mind my long lost enormous collection of Matchbox brand Hot Wheels toy cars and… Continue Reading
Tag Archives: Wisconsin
Nature Truncates Otherwise Lawful Red Cross Pharmacy Name?
Posted in Branding, Infringement, Marketing, Trademarks, TruncationSnapping a photo with a great trademark story is hard for me to resist. Thankfully my family is growing more and more patient with my brand-related photographic diversions and even they were amused with what we found on the way home from a camping trip this weekend. Until the tree shown in the above photo hit its… Continue Reading
The Phantom of the 4th
Posted in Advertising, Branding, Domain Names, Marketing, TrademarksWe’re not talking about Phantom of the Opera, and we’re not talking about the kind of phantom trademark issue discussed by Sharon in her compelling What is Maker’s Mark’s Mark? post from April of this year. No, we’re talking today, on this day for celebration, and on this wonderful 4th of July, about a Phantom trademark and brand that apparently has been… Continue Reading









