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Tag Archives: Woolworths

Apple vs. Apple: Protecting Your Brand Abroad

Posted in Branding, Famous Marks, International, Trademarks

The inquiring minds at TechDirt have unearthed a spat between Apple and Woolworths (the supermarket chain in New Zealand and Australia) due to the latter’s adoption of a curly-cue-letter-W-shaped mark, shown below:     Putting aside dilution issues, the central question would appear to be whether confusion is possible, let alone likely, given that Woolworths… Continue Reading