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Tag Archives: Wordworking

A Guest Post for the Rest of Us

Posted in Guest Bloggers

—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy Like you, I’m counting the days. Unlike you, perhaps, my countdown ends Thursday, with Festivus, the holiday “for the rest of us” popularized by Seinfeld more than a decade ago and kept alive through endless syndication—and through some impressive efforts on the marketing and legal… Continue Reading

Mastering Your Domain

Posted in Branding, Domain Names, Guest Bloggers, Trademarks

—Nancy Friedman, Chief Wordworker at Wordworking; and author of Fritinancy “All the good ones are taken!” Without fail, that’s the lament I hear most frequently from my naming clients. They’re not complaining about legally available trademarks—they’re talking about Internet domains. They want short ones: five letters would be nice. (Uh-huh.) They want “clean” ones: no… Continue Reading