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Tag Archives: Yoplait

The French Connection: Coca-Cola Knocks Out A Dizzy Yoplait

Posted in Advertising, Branding, Food, International, Marketing, Non-Traditional Trademarks, Product Packaging, Trademarks

Josh Brooks of packagingnews.co.uk reports, here, that Coca-Cola has succeeded before the Paris Court of Appeal in banning the production and sale of Yoplait’s Dizzy brand "milk-based fizzy drink." Coca-Cola’s winning Blak bottle is shown below side-by-side with the losing Yoplait Dizzy bottle:                                                It appears from the news report that the French success was based purely on the… Continue Reading