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Tag Archives: Zappos

The Pancake Disillusion

Posted in Branding, Guest Bloggers, Marketing, Social Networking

- James Mahoney, Razor’s Edge Communications It was a sunny day, and Richard Milhous Nixon was inspecting the troops.  He came within spitting distance of the photographer pen, where I was babysitting some press people. “Holy cowpat!” I thought.  “The President is wearing make-up!” Sure enough, Nixon had more pancake on his face than Aunt… Continue Reading

Seth Godin on Subtlety: The Trademark Perspective

Posted in Branding, Goodwill, Look-For Ads, Marketing, Non-Traditional Trademarks, Trademarks

Seth Godin’s recent post entitled Subtlety, deconstructed, struck a chord with me, and should strike a chord with all trademark types and the brand owners they represent. Here is my favorite excerpt: Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than… Continue Reading