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Category Archives: Technology

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Calling Non-Traditional Trademarks By Name

Posted in Advertising, Articles, Branding, Look-For Ads, Loss of Rights, Marketing, Non-Traditional Trademarks, Product Configurations, Technology, Trademarks, USPTO

Things that are worth talking about need names. Good, distinctive names are best. As you may recall, last year we wrote this about non-verbal logos needing names: “Marketing types, when brand owners operate in the world of non-verbal logos, isn’t spreading the news by word of mouth more difficult without a word to bring the image… Continue Reading

Droning On and On, About A Trademark?

Posted in Articles, Branding, Marketing, Non-Traditional Trademarks, Product Configurations, Sight, Technology, Trademarks, USPTO

Months after Amazon’s recent media ploy, drones continue to capture news headlines. Hours ago, an AP story ran, suggesting that the Federal Aviation Administration’s present ban on commercial drones will result in global competitors flying right by the U.S., leaving us in their economic dust, as other countries around the globe embrace the commercial use of drones…. Continue Reading

1ST & TEN at the Super Bowl: The Brand You Probably Don’t Know You Know

Posted in Branding, Marketing, Patents, Technology, Television, Trademarks

The NFL is known as a trademark monetizing machine, and this year’s “POT BOWL” is not without its share of trademark stories.   It was recently reported that running back Marshawn Lynch of the Seahawks makes six-figures (for charity) from licensing his BEAST MODE trademark.  Both the Broncos and the Seahawks have battled with Texas… Continue Reading

Copyright Infringement Can Impact Your Brand

Posted in Copyrights, Guest Bloggers, Infringement, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA Have you ever spent hours working on a document for work? That’s a silly question because most of us who recognize Microsoft software and SlideShare have spent countless hours working on executive briefs, lengthy project reports, presentation decks, and much, much more. Normally, we give our work product to our supervisors… Continue Reading

Gold Digger

Posted in Branding, Infringement, Law Suits, Technology

Since I’m a massive contemporary hip-hop fan (okay, not really), I felt compelled to comment on the entertaining “Coinye” controversy that recently bubbled over.  For those of you not in the know, “Coinye” was apparently intended to be a virtual currency in the same vein as BitCoin. The lawsuit was brought in Federal Court in… Continue Reading

How YouTube Can Revolutionize Your Brand

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- David Preston At its onset, YouTube was a hub of amateur videos used mostly to get a laugh out of a worldwide audience. However, today it has graduated to become the stomping ground of professionals, businesses, celebrities and even The White House. However, for many businesses, especially small businesses, YouTube can be a daunting… Continue Reading

Are we ready for Big Data to buy Big Ad?

Posted in Guest Bloggers, Mixed Bag of Nuts, Squirrelly Thoughts, Technology

- Jason Voiovich, Vice President, Marketing, Logic PD Ad agencies are in a bit of a data land grab. For the past five years, the big agencies conglomerates have been falling over themselves to acquire or build digital marketing practices. More recently, that focus has evolved into an unstoppable urge to not miss the boat… Continue Reading

Amazon innovation? Nay. Good, old-fashioned bamboozling

Posted in Advertising, Marketing, Mixed Bag of Nuts, Technology, Television

Does anyone else think Amazon’s Jeff Bezos utterly bamboozled Charlie Rose and the good folks over at 60 Minutes last Sunday night? In his interview with Rose, Bezos unveiled a service he dubs “Amazon Prime Air,” a delivery service that would use autonomous drones to deliver Amazon goods weighing less than five pounds in perhaps as… Continue Reading

Hanging Around Trademark Disputes

Posted in Articles, Branding, Famous Marks, Infringement, Law Suits, Loss of Rights, Search Engines, Social Media, Social Networking, Technology, Trademark Bullying, Trademarks, USPTO

When you hang around trademark disputes long enough you start to see patterns, at least, at the ends of the spectrum (or not). We have spilled much digital ink over allegations of “trademark bullying” — something that does occur, but in the grand scheme of all trademark enforcement matters, the instances of actual bullying and abuse seem… Continue Reading

The Two Scourges of the News Media

Posted in First Amendment, Guest Bloggers, Mixed Bag of Nuts, Social Media, Social Networking, Technology

-  James E. Lukaszewski, ABC, APR, Fellow PRSA If you’ve been interviewed by any news medium, if there’s a chance you’ll be interviewed any time soon, or you are likely to become the target of news media coverage or new media coverage, this discussion is for you. The two scourges of the news media, primarily… Continue Reading

Do Marketers & Salespeople Ruin Everything?

Posted in Advertising, Guest Bloggers, Keyword Ads, Look-For Ads, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- David Mitchel, Director of Marketing – Distribion, Inc. During the recent LIMRA-LOMA Social Media Conference for Financial Services, one of the key points that keynote speaker Gary Vaynerchuk made was that marketers & salespeople ruin everything. “Ruin everything” is a subjective phrase, and was meant in terms of various marketing channels. Is he right?… Continue Reading

Will Tire Tread Trademarks Gain Traction?

Posted in Advertising, Articles, Branding, Look-For Ads, Marketing, Non-Traditional Trademarks, Patents, Product Configurations, Sight, Technology, Television, Trademarks, USPTO

Here is to sharing a photo I took using my iPad on a recent Canadian fishing trip, and yes, there is a trademark story here to share as well, not just a beautiful sunset positioned behind this ATV tire. In my purchase of automobile tires over the years, one of the key selling points has been traction — especially with… Continue Reading

The psychology of referrals: 3 reasons people advocate for brands

Posted in Advertising, Goodwill, Guest Bloggers, Marketing, Social Media, Social Networking, Technology

Matt Kucharski, Executive Vice President, Padilla Speer Beardsley I’m not really the kind of guy to recommend brands on social media, which is a bit ironic because that’s the ultimate goal of every marketer – to turn your customers into advocates. But that all changed the day I discovered Dollar Shave Club, an e-commerce business… Continue Reading

“Frankenstein” Class Action Suit Against YouTube Dies in Court…For Now

Posted in Copyrights, Guest Bloggers, Infringement, Law Suits, Mixed Bag of Nuts, Social Media, Social Networking, Technology

- Ryan Francis, Law Student, William Mitchell Law School      vs.   Is he alive? Not really, but the Manhattan Second District Court recently referenced the Frankenstein monster in The Football Ass’n Premiere League Ltd. v. YouTube Inc., No. 07 CIV. 3582 LLS, 2013 WL 2096411 (S.D.N.Y. May 15, 2013). In this case, plaintiffs alleged… Continue Reading

Are TV & Digital Mutually Exclusive? Not at All: Why Multi-Channel Marketing Makes Sense

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Social Media, Social Networking, Technology, Television

- David Mitchel, Director of Marketing – Distribion, Inc. AdAge posted an article today featuring CBS CEO Les Moonves commenting why his network is a better fit for media buyers than digital media. One quote attributed to Moonves was: “If you need to reach a mass audience, you’re not going to get that online….We figured… Continue Reading

Twitter Can Be a Brand Marketer’s Best Friend

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts, Search Engines, Social Media, Social Networking, Technology

- Debbie Laskey, MBA If you’re a marketer, you probably spend a great deal of your day checking Twitter, Facebook, Google Plus, and LinkedIn. Depending on your industry, you may also spend time on YouTube, Flickr, Instagram, and any number of other peripheral sites. But did you know that Twitter can be your best friend… Continue Reading

The Names of MIT Media Lab: How to Describe an Innovation

Posted in Branding, Guest Bloggers, Mixed Bag of Nuts, Technology

- Anthony Shore, Operative Words There is nothing else quite like MIT Media Lab. Their mission to “invent a better future” has given us a better present. It’s Media Lab’s research and development that led to the Kindle and Nook, Rock Band and One Laptop Per Child. While their innovative projects receive and deserve recognition,… Continue Reading

The Data Breach Lawsuit Powder Keg

Posted in Law Suits, Mixed Bag of Nuts, Technology

Most data breaches occur because companies fail to implement adequate safeguards to protect personal identifiable information, and data breaches are growing in scope and sophistication. A study by NetDiligence concluded that the average cost per breach is $3.7 million, which includes the litigation defense cost. However, not all data breaches result in identify theft, and… Continue Reading

7G Wireless: The Next Big Thing?

Posted in Food, Guest Bloggers, Marketing, Patents, Product Configurations, Taste, Technology, Trademarks

- Brent Carlson-Lee In the past six months, I have applied for a design patent and two trademarks – all food related. When I mention this, a common response is: “I wish I were creative or knowledgeable enough to come up with an idea worthy of patenting or trademarking.” My answer is invariably: “You are!”… Continue Reading

The hope for Zipcar: Be less like Avis, more like Redbox

Posted in Guest Bloggers, Marketing, Mixed Bag of Nuts, Technology

- Jason Voiovich, Director of Corporate Marketing, Logic PD I don’t like renting cars. I’m not sure I know many people who do. As a frequent business traveler, I’ve gotten better at running the gauntlet of terminal shuttles, slow lines, confusing kiosks, 5-point font paperwork, scratch and dent searches, smelly cars, and last-minute gas stations…. Continue Reading