Mars Candies is not the only company rebranding by including their logo with catchy phrases. Pepsi has jumped on the band wagon, too. Pepsi has gone a step further by also trying to uplift spirits during the difficult economic times. Pepsi’s logo is now turned on its head to become a smile. This new campaign is also designed to expand Pepsi’s market with the new generation of high school and college students who blog, text and Facebook. In doing so, these young students have a new vocabulary with smiles— :) —and abbreviations such as “LOL” (laugh out loud). Time will tell if this rebranding will capture these new technically savvy students.
