As I was driving through summer construction earlier this week, I was stuck behind a truck with the following logo:
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This was excellent timing because just days before I had suddenly and inexplicably been struck by how simple, yet distinctive, I thought a particular logo had become – particularly the red line – and I wondered whether or not there was any chance of customer confusion.
The roof line is virtually identical aside from the addition of the vertical line to the right, and additionally, both companies offer services that are necessary in the event of a disaster. However, despite this, Metro Restoration might be okay because American Family’s red line may only be entitled to a “thin red line” of protection. After checking out the USPTO website, it appears that American Family has registered the whole logo, but has not registered the line itself. Presumably, American Family would have to start from scratch in establishing the line itself as a distinctive mark.
How do you like its chances? And, on a related note, can you think of any similarly simple, yet arguably distinctive geometries?