Social networking is a topic I talk a lot about. I strongly believe that brands should embrace this technology, but with the caveat they do their due diligence before starting any social campaign (or any campaign, for that matter).
This speaks to a greater point, that whomever touches your social media platforms needs to be on top of these kinds of changes, especially when it deals with privacy. Ensuring your brand’s safety is of the utmost importance when it comes to the internet, especially when you have groups like Anonymous around who are ridiculously savvy when it comes to hacking.
My advice is to make sure the right people are monitoring the right spaces. Google’s official blog, or Facebook’s official blog. Other user-produced blogs like Techdirt, Mashable, and any other techy blogs that relate to social networks.
[Now, keep on the lookout for new Facebook changes as they migrate users to their new Timeline. More on that another time.]