DVR is a wonderful thing. I’m not always home to catch my favorite television shows, and DVR has the added bonus of the ability to fast-forward through the commercials. Except nowadays clever advertisers have gotten “around” DVRs by strategically (or blatantly) placing their products between commercials. As in the TV shows, themselves. This has been going on since the onset of the moving picture, but for some reason, TV shows have become over-saturated with product placements (IMHO). Theoretically, branded products could account for every prop on a TV set (thank goodness for small miracles).

Exposure, in my opinion, has never been a bad thing. But I’m curious, does product placement make an impact on product sales? Maybe it’s just because I’m a marketer by trade that I am not swayed by these placements (or, maybe I am and just don’t know it). I’m pretty much set on which pop I drink and clothing I purchase, but what about the rest of the world?

Interestingly, I came upon this article on CNBC listing the primetime shows with the most product placements in 2011. Is it a coincidence that the majority of the shows are “reality”? Why do you think reality shows have the most product placements?