Seth Godin writes a post today that resonates with our continued drum beat about a corporate chasm that can divide those on the same team.
In his post, Seth writes about the “inevitable split between the people who market what gets made and the people who design what gets made.”
He notes the difficulty of having those roles merge into one, but the enormous payoff when it is pulled off, citing JetBlue and Apple as examples.
One friendly amendment we’d offer is to not forget about the role and importance of flexible, creative, and team-oriented trademark and intellectual property counsel.
So much can be achieved when designers, marketers, and trademark types are working together in harmony as one, even if those roles cannot be filled by one person.