– Mark Prus, Principal, NameFlash

I’m a big fan of naming hurricanes. A hurricane is a large and significant weather system that can cause a huge loss of life and money. Naming a hurricane can provide a shortcut that leads to better communication about the danger. And besides, we humans like to have a “person” to blame. There aren’t many people in New Orleans who can say the name Katrina without cringing.

I’m not a fan of naming winter storms. The Weather Channel started naming winter storms three years ago because they felt that “…naming the storms will result in clearer communication about the systems.” Or maybe will increase ratings. Or gain sponsorships. I’m not sure which is the right reason, but I don’t like the idea of naming a snowstorm. It’s just a snowstorm already!

The Weather Channel has just released their names for 2015-16 winter storms. There are 26 names in total. They have continued their theme of using mythological names which is not surprising since “The Bozeman, Montana, High School Latin class, which provided the 2013-2014 list of winter storm names, also contributed to the 2015-2016 list.”

Here is the complete list:


I do appreciate the difficulty of coming up with unique names for each letter of the alphabet. But seriously, winter storm YOLO? They explain this one as: “An acronym for you only live once. The modern version of the Latin phrase, carpe diem, which is usually translated seize the day.”

Thanks Weather Channel. Is this a secret message to weather-weary Northeasterners to “MOVE SOUTH?” By the time we get to Y we will be on the 25th winter storm. I know that YOLO will definitely reinforce that message in my brain!