Debbie Laskey, MBA

In May, Anheuser-Busch made news when it announced that it would change the name of its most famous brand from Budweiser to America. So, from late-May to November, in every liquor store, convenience store, gas station kiosk, discount warehouse, and supermarket, people will be saying something strange: “I’ll take a six-pack

-Wes Anderson, Attorney

Another for the file of newly-registered product configuration marks: acquired distinctiveness, sold by the gallon.


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According to 2014 numbers released by the U.S. Department of Agriculture, Americans drink 37 percent less milk than they did in 1970. Whole milk consumption has plummeted by 78 percent during the same period. The dairy 

We’ve written before on the subject of non-traditional trademarks and how look-for advertising can be quite helpful in not only educating consumers that a color or other design feature should stand out in their mind as performing the helpful role of a trademark, but in convincing the USPTO too.

Earlier this month the USPTO

—Aaron Keller, Managing Principal at Capsule

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The world of lean startup and agile product development are interweaving methods that work in digital, but may not make sense for the physical world. For instance, if you had launched Blue Caribou (small cafe in Michigan) and got a letter from Caribou in Minnesota claiming you are infringing

Don’t look now, but the U.S. Patent and Trademark Office is about to hit a major milestone: we are only 24,819 registrations away from the magic number 5,000,000. The only thing more incredible than that number is the inexplicable lack of news media coverage. Maybe now that the primaries are over, the USPTO will finally

– Jason Voiovich, Chief Customer Officer, Logic PD

It’s not a new reality show. Let’s take that off the table straight away. That said, one could be forgiven this year (of all years) for imagining a scenario in which retired basketball great Kobe Bryant teamed up with not-so-retired real estate sort-of great Donald Trump to