-Laurel Sutton Senior Strategist & Linguist at Catchword Brand Name Development
Have you read J. K. Rowling’s Harry Potter and the Goblet of Fire? What about Orson Scott Card’s Ender’s Game? Frank Herbert’s Dune? Maybe Neil Gaiman’s American Gods (coming soon to the cable network Starz)?
If you’ve read any of those books, you’ve read a Hugo Award winner. The Hugos (named for Hugo Gernsback, the founder of the pioneering science fiction magazine Amazing Stories) have been given out every year since 1955 and recognize the best science fiction or fantasy works of the previous year. They are awarded to outstanding novels, short stories, graphic novels, and works in many more categories representing creativity. Unlike the Academy Awards, they’re voted on by fans of the genre and are generally regarded as one of the most prestigious science fiction awards. There’s a trademark for The Hugo Award and everything!
Don’t feel clueless if you haven’t heard of the Hugos; most people outside science fiction/fantasy fandom haven’t. I give the capsule history here to show that since its inception, the Hugo brand has stood for excellence; the yearly competition is fierce, and simply to be nominated is recognition of worthiness. Until recently, that is…