Or, would it be ludicrous for Apple, you know the iPhone XS one, to name a device Honeycrisp?
Winthrop & Weinstine’s Trademark and Brand Protection practice group will host a few hours of trademark and brand protection education, food and drink, and networking!
For the educational portion of the evening, we’ll share valuable insights and guidance for those who love brands and want to learn creative strategies for maximizing their value.
Yours truly, will moderate a panel discussion joined by:
- Karen Brennan, Senior Director, Intellectual Property, Best Buy
- Anne Hall, Technology Strategy Manager-Life Sciences, University of Minnesota
- Aaron Keller, Co-Author: The Physics of Brand; Co-Founder Capsule Design
- Tim Sitzmann, Trademark and Brand Protection Attorney, Winthrop & Weinstine
The panel will share best practices and creative approaches to both launching new brands and refreshing a mature brand. The panel will develop a robust discussion using the University of Minnesota’s MN55 apple launch and Best Buy’s brand refresh to explore the following themes:
- Transforming a commodity into a valuable brand
- Strategies for selecting and owning names and marks
- Carving a path for global trademark and brand protection
- Legal considerations for refreshing a brand’s visual identity
Reserve your spot now, space is limited. We hope you will join this lively and informative event!
And, I’ll say it again, if only Honeycrisp was an apple trademark, or an Apple trademark . . . .
In the meantime, since Honeycrisp is generic for fresh edible apples, is this stylization distinctive?