Lather® (brand) soap recently caught my eye — and the lens of my iPhone — while in Palo Alto.
In other words, not merely descriptive, even though using the product surely produces some.
If so, I’m thinking Lather® soap is certainly close to the line between descriptive and suggestive:
- Lathereen® for hand soap (no disclaimer);
- LATHER UP® for soap (disclaiming “lather”);
- In a Lather® for soap (no disclaimer);
- Lather Me Up® for soap (no disclaimer);
- Lather Nice® for soap (no disclaimer);
- Lard Lather® for soap (disclaiming “lard”).
Brand managers, would you be in a lather if faced with these other “lather”-styled soap marks?
Trademark types, what gets you all lathered up when it comes to trademark enforcement?