You’re well aware of the fact that we have a burning desire for great brands and trademarks.
A smile came to my face as I read the SnuggleWood brand name for this kiln-dried firewood.
We’ve written a lot about the many legal benefits of suggestive over descriptive trademarks.
I’m fortunate to have enjoyed many evenings snuggling with loved ones around a blazing fire.
Later, it also brought warm and toasty feelings to see a federal trademark registration exists:
Sadly though, the fire was doused after learning that an earlier, broader trademark registration for the single word SNUGGLEWOOD lapsed, extinguishing more than 15 years of nationwide priority.
It’s sad to see because trademark ownership and chain of title issues are preventable and fixable.
Let’s hope for the SnuggleWood brand that it is never burned by unregistered trademark rights that could have developed in remote geographic parts of the country before the new filing in 2014.