–Debbie Laskey, MBA
Take a look at anyone’s smartphone or tablet and you’re bound to swipe through screen after screen of applications, or more commonly known as apps. Some apps are pre-programmed into the device, such as, calendar, maps, and stocks. And, of course, there are also apps for contacts, a camera, and social networks. But others are chosen by the device owner. Many marketers are curious as to why you chose the apps on your device, but more importantly for all marketers, what do popular and successful apps teach us about brand equity and branding? Here are some branding tips from my five favorite apps.
This app is useful because it allows the user to provide the URLs for countless blogs, and then each day, new posts for each blog are available for reading in one easy space. No more searching for each blog’s URL separately. No more searching through Twitter for each blog’s latest post. This is a one-stop app if you enjoy reading blog posts and follow more than a few bloggers.
BLOGKEEN’S BRANDING TIP
How does your brand communicate your content? How often do you communicate with your audiences? Does your brand have a blog?
This app is memorable because it provides a daily piece of art with information about the specific piece of art, its artist, the time it was created, and where it is housed. The art spans all genres and time periods. Users are just as likely to see a piece of art by Jackson Pollack as a sculpture from the Acropolis. If you cannot visit a museum or gallery on a regular basis, you can get your art fix on your mobile device with this app.
DAILY ART’S BRANDING TIP
Does your brand think of your customers and prospects as art lovers? This app reminds all marketers to create high quality images while simultaneously taking us on a daily museum visit without standing in line or having to deal with public transportation or parking. When you show visual content (photos and videos) to your audiences, how much time do you spend on making sure that the visual content is high quality? Continue Reading Branding Tips from 5 Awesome Apps