Yeah, we usually mean this Apple, when we spill digital ink, not today, instead the edible varieties:
Hat tip to Erik Pelton who tweeted about the federal registration of LUDACRISP for fresh apples.
We know something about non-ludicrous trademark protection for apples > First Kiss and Rave.
They are newly minted brands
We’ve had a lot of nothing — meaning zero, and the trademark meaning, if any, of zero — on our mind lately, so imagine my surprise to see this soap “brand” for the first time last week in a hotel:
Not sure how to pronounce it, but as we know, there really
Everyone knows if you really want to get zero calories from a beverage without any strings attached, you have to drink water. But what if you hate water? Try sparkling water! Look how exciting it is:
If sparkling water is the remedy to plain old boring water, why are some trademarks for sparkling
Taking our discussion about Coke Zero a little further than Monday’s discussion, is it any wonder that “zero” stands for nothing, none, nada, when it comes to calories, given icons like this one:
In other words, it doesn’t and it can’t hold trademark significance for calorie-free, no-calorie, or zero-calorie food products and beverages,
We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014:
“[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft drink having ‘no calories, you know, a drink about nothing . . . .’”
Turns out, in May
Hawaii seems to be on the mind here at DuetsBlog lately. Last week, I had the pleasure of visiting three Hawaiian islands for the first time. While there, I quickly became acquainted with Hawaiian life and language. It’s a beautiful place; I recommend everyone visit.
When I first landed on Kauai, the “garden island,”
On the heels of discussing trademark genericide through the Anything is Popsicle prism yesterday, let us turn our attention back to Velcro, who is at it again, this time making a genericide sequel.
The sequel is called “Thank You for Your Feedback — Don’t Say Velcro.” Like any sequel I’ve ever seen, I’m not
Welcome to another edition of Genericide Watch, where we consider brands on the edge, working hard to maintain brand status and exclusive rights, while trying to avoid trademark genericide.
The primary meaning to the relevant public decides genericness, so trademark owners will try to influence how consumers understand the word, to maintain at
Size and prominence of wording on business signs, product labels and hangtags will often emphasize brand signals. Yet, sometimes decisions are made to scream generic names instead.
Never having seen the above shown wacky fresh fruit until recently, my assumption was that Buddha’s Hand represented a clever brand name for a certain type of
— Jessica Gutierrez Alm, Attorney
The term Comic Con has become synonymous with a certain culture. In recent years, comic book conventions (and comic book culture), have become increasingly popular. Annual comic book conventions are held in major cities across the U.S. and the world. Many of these conventions are titled—officially or unofficially—“[City]