According to recent reports, the Chargers will announce this week that they are leaving sunny San Diego for also sunny Los Angeles. Over a short two year span, Los Angeles will have gone from zero NFL teams to two NFL teams, as the Rams moved from St. Louis to Los Angeles just last year.
Some credit Donald Trump’s win to his savvy social media presence, including tweeting. He reached millions of voters and caught the nation’s attention with his tweets. The courts are now recognizing this phenomenon.
In a recent trademark dispute between a DJ and a rapper over the trademark “LOGIC,” the Sixth Circuit recently criticized a district…
— Jessica Gutierrez Alm, Attorney
This is Fashion Santa.
Or at least it was until recently. Fashion Santa is a role that originated with model, Paul Mason and Toronto’s Yorkdale Mall in 2014. He promoted the mall and a successful charitable giving campaign. Mason continued as Fashion Santa during the 2015 holiday season, and became…
— Jessica Gutierrez Alm, Attorney
After the last presidential debate, the Republican nominee’s “such a nasty woman” utterance led to somewhat of a rallying cry. Within minutes, #Nastywoman was trending across social media, and streaming of Janet Jackson’s “Nasty” spiked 250% on Spotify.
While many debated the societal and political implications of…
Check out this City of Atlanta Facebook page. The funny thing is that it’s not run by the City of Atlanta. Although the posts are titled “City of Atlanta” and use the City’s official seal, the page consists of satirical humor composed by Ben Palmer, an Atlanta resident. Although the first post was only…
-Wes Anderson, Attorney
I recently came across this new piece of merchandise available for sale online:
Look familiar? Those familiar with the restaurant chain Arby’s likely think so.
The shirt is a product of the parody Twitter account @nihilist_arbys, created by a former writer for The Daily Show. With occasional references to current events,…
–Debbie Laskey, MBA
Take a look at anyone’s smartphone or tablet and you’re bound to swipe through screen after screen of applications, or more commonly known as apps. Some apps are pre-programmed into the device, such as, calendar, maps, and stocks. And, of course, there are also apps for contacts, a camera, and social networks. But others are chosen by the device owner. Many marketers are curious as to why you chose the apps on your device, but more importantly for all marketers, what do popular and successful apps teach us about brand equity and branding? Here are some branding tips from my five favorite apps.
This app is useful because it allows the user to provide the URLs for countless blogs, and then each day, new posts for each blog are available for reading in one easy space. No more searching for each blog’s URL separately. No more searching through Twitter for each blog’s latest post. This is a one-stop app if you enjoy reading blog posts and follow more than a few bloggers.
BLOGKEEN’S BRANDING TIP
How does your brand communicate your content? How often do you communicate with your audiences? Does your brand have a blog?
This app is memorable because it provides a daily piece of art with information about the specific piece of art, its artist, the time it was created, and where it is housed. The art spans all genres and time periods. Users are just as likely to see a piece of art by Jackson Pollack as a sculpture from the Acropolis. If you cannot visit a museum or gallery on a regular basis, you can get your art fix on your mobile device with this app.
DAILY ART’S BRANDING TIP
Does your brand think of your customers and prospects as art lovers? This app reminds all marketers to create high quality images while simultaneously taking us on a daily museum visit without standing in line or having to deal with public transportation or parking. When you show visual content (photos and videos) to your audiences, how much time do you spend on making sure that the visual content is high quality?…
Continue Reading Branding Tips from 5 Awesome Apps
-Martha Engel, Attorney
Instagram recently released a new feature called Instagram Stories, which allows users to curate a collection of photos or videos of moments to share with friends for them to view, but then it disappears after a day. The thing is Snapchat, a competing photo sharing app, already had a feature called…
By way of follow-up to Tim’s and David’s recent discussions about Rio2016 and related U.S. Olympic Committee trademark enforcement issues, it appears that a local Minnesota carpet cleaning business called Zerorez, is poised to press the issue of the USOC’s overreaching trademark policies by asking the federal district court in Minnesota to confirm it…
– Jason Sprenger – President, Game Changer Communications
2016, thus far, has been a busy year for celebrities passing away. The shock and grief many people feel is palpable. But it’s not just people reacting to these events anymore; in this new era of social media and creative advertising, it’s never been easier for companies…