The anticipation is building for this inaugural battle of the bands to raise money for a great cause:
“The Twin Cities advertising and communications industry lacks diversity. It’s a serious challenge. And it’s a problem that won’t be solved overnight. But there’s no reason we can’t have a little fun as we work to
Welcome to another edition of trademark stories that are inspired by billboard advertisements:
This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing:
In April, news broke that two iconic alcohol brands were joining forces to create a remarkable new beer: Jim Beam Budweiser Copper Lager. Fruit of the joint labor is now available for consumption:
The unique combination doesn’t appear destined to fall flat, as in the early days since launch, it seems to be
It has been a while since a billboard campaign has caught my interest and attention, but the currently running Absolut Goes Dark ads are an exception worth noting:
Isn’t it interesting — at least in this context — how the simple references to Jack, Johnnie, and Jim, draw an obvious comparison to the distilled spirits
We’ve spilled a lot of digital ink here over the past several years discussing the protection of non-traditional trademarks. We’ve also written about the importance of layering various intellectual property rights (trademark, copyright, and patent) to accomplish the competitive goals of a business. And, we’ve enjoyed writing about non-traditional vodka branding here and here
In the context of the holiday season, what comes to mind when you see a shiny bright red star?
If you’re reading this post from Russia, perhaps the top of a New Year Tree is brought to mind.
Of course, I have brands on my mind, and it has been hard to miss the
Love the simplicity of this comparative vodka advertisement:
Fair use by Platinka? Sorry Grey Goose, I think so.
Dear readers, do you agree?
Combing through the USPTO’s recently approved non-verbal trademark registrations revealed this little gem with Francis Ford Coppola’s name on the label (but not claimed as part of the mark):
Here is the USPTO drawing on the left, showing the claimed mark without any words or colors:
So, besides claiming a broader scope of rights
Diageo, the Tanqueray brand owner is currently running billboard ads in the Twin Cities as part of its “Tonight We Tanqueray” ad campaign. A couple of years back when the campaign first was announced, Diageo explained it this way:
“One of the world’s most awarded
