In Michigan last week, the billboard below popped up off of an interstate highway near Flint:

(image, and story, available here)

It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here).

Given that Michigan is the largest producer of blueberries in the United States, there were a few usual suspects: the Michigan Blueberry Growers’ Association, Flint’s largest blueberry farm, local farmer’s markets, the annual blueberry festival… No, no, no, and no. Not us. So who was actually behind it? And what were they trying to say?Continue Reading I’m Concerned About The Meaning.