It has been a while since a billboard campaign has caught my interest and attention, but the currently running Absolut Goes Dark ads are an exception worth noting:

AbsolutJack

AbsolutJohnnie

AbsolutJim

Isn’t it interesting — at least in this context — how the simple references to Jack, Johnnie, and Jim, draw an obvious comparison to the distilled spirits

The Minnesota History Center is currently promoting its Toys of the ’50s, ’60s and ’70s exhibit — my favorite promotional billboard is the one captured above, featuring none other than Gumby.

I can still remember my Gumby toy and watching the Gumby Show as a young child along with the Davey & Goliath television

In Michigan last week, the billboard below popped up off of an interstate highway near Flint:

(image, and story, available here)

It certainly isn’t the first time that an advertisement has left out, or at least obscured, the sponsor or the products. (See our own Duets Blog discussion of a Coca Cola ad with sparse information here).

Given that Michigan is the largest producer of blueberries in the United States, there were a few usual suspects: the Michigan Blueberry Growers’ Association, Flint’s largest blueberry farm, local farmer’s markets, the annual blueberry festival… No, no, no, and no. Not us. So who was actually behind it? And what were they trying to say?


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