Debbie Laskey, MBA

There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all

– Chuck Sanchez, BatesMeron Sweet Design 

Comcast. Electronic Arts. AT&T. Walmart. Dell. Time Warner. Fox News. McDonald’s.

Chances are, at least one of those company names kind of pissed you off just now.

Despite this likelihood, each of these brands is immediately recognizable due to widespread financial success in its respective industry. So must a