What do you think of when you hear the word Velveeta? Me too, childhood — complete with piping hot Campbell’s tomato soup — and perfectly melted grilled cheese sandwiches. Later in life, at least for me, came liquid gold and RO*TEL queso dip, usually on weekend game days. And, my daughter might add to
When Aaron Keller of Capsule deeply cares about an issue (in a deeply fried kind of way), it’s hard not to stand up, pay attention, and follow instructions, especially when his picture of golden little nuggetized cheese curds are involved and the Minnesota State Fair is at stake.
As you might have discerned
One reason trademark rights exist is to protect brand and product identities from the ill effects of confusion in the marketplace.
So it’s hard to imagine a scenario where exclusive naming rights could in fact create confusion.
But here it is.
“As part of trade talks, the European Union wants to ban