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“Swiss Army” Goods Made in China?

By Duets Guest Blogger on August 14, 2009
Posted in Branding, Famous Marks, International, Trademarks

–Dan Kelly, Attorney

= or ?

In March, I commented on the possibility that Victorinox and Wenger, long-time makers of Swiss Army knives, were stretching the Swiss Army brand too far, to the detriment of the overall quality of the goods and the goodwill in the Swiss Army trademarks.  A recent development seems to…

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