Consumers

—Aaron Keller, Capsule

How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me.

But recently I’ve noticed…

Seth Godin’s recent post entitled Subtlety, deconstructed, struck a chord with me, and should strike a chord with all trademark types and the brand owners they represent. Here is my favorite excerpt:

Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful

…

–Sharon Armstrong, Attorney

California media outlets reported yesterday that Oakland recently joined a boycott against Arizona due to the latter state’s passage of a new immigration bill, which requires police to question people about their immigration status if there’s reason to suspect they’re in the country illegally.  Other cities considering boycotts include Seattle, Los Angeles,…