Communications can be tricky. Unless, of course, you’re conversing with yourself.

More often than not, you are not your intended audience. It’s a bit more difficult to write copy or come up with a relevant campaign for your business’s consumers, especially when you can’t identify with the targeted audience. (And for some of us, we

The next time you talk to a blogger, ask if they write their own content. You might be surprised at their reply.

Being a marketer, I, of course, tend to brag talk about DuetsBlog, and it’s funny how many people are impressed, almost shocked, that every author on DuetsBlog writes their own content. And by