SmashBurgerPromoWhy does Smashburger continue down this road of smashing its trademark rights?

Especially, despite our previous cautions:

Another Marketing Pitfall: How to Crush a Smashing Brand Name & Trademark

Can Anyone Smash a Burger?

Crushing a Perfectly Good Brand Name?

In the meantime, we’ll keep watching out for marketing pitfalls and unnecessary marketing copy that

For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic at the top of this page. Here is his story, as told by Aaron

What best describes your work? Inexpensive? Cost effective? Robotic? Low budget? High volume?

Or, do you deliver excellence — unique, distinctive, valuable, sculpted, tailored, and handmade  solutions with your wealth of professional skill and expertise?

If your main focus is on delivering the lowest possible cost, you best be selling a commodity.

Creating and protecting 

–Susan Perera, Attorney

Every once in awhile I run across a product and find myself wondering… why did they name it this?  I recently ran across the Duck Tape brand shown below.  My first reaction was “duck” is a commonly misused term to identify what should be called “duct” tape, and this brand owner interestingly