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The Danger of Frankenames

Posted in Advertising, Branding, Guest Bloggers, Marketing, Mixed Bag of Nuts

-Mark Prus, Principal, NameFlash What are Frankenames? They are names created by slamming two or more word parts together to make a new name. This would include a name like “Toasterrific” (toaster + terrific). Who creates Frankenames? My observation is that a lot of companies generate Frankenames during internal brainstorming sessions. Slamming two unrelated words… Continue Reading