As you know, we’ve spun a lot of fabric over the last few years on the topic of brand and trademark truncation. Marketers seem to love the informality, emotionality, and efficiency of truncated brand names. I suppose trademark types love them too, since they can have the tendency to spin off a variety of

While I was watching my tragic Vikings lose yet another game this season, my wife and I started talking about the general quality of advertisements that have been filling the channels lately. Although there were some disagreements (as usual) we both could agree on one thing. The following Chevy commercial is pretty much one of the greatest