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Where’s the Beef? Trademark, That is . . . .

By Steve Baird® on July 31, 2018
Posted in Advertising, Articles, Branding, Food, Marketing, Sight, Trademarks

You never really need to wonder where the beef empanadas are, inside the display case, at least at Whole Foods, given the literal “beef” branding — visible on the edge of each outer dough shell.

This is a good example of a word appearing on a product that does not function as a trademark,…

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