Revisiting The Phantom of the 4th.
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Going Brand-Less: To Be or Not to Be a Brand?
By Steve Baird® on
Apparently, if you own one of the diminishing number of retail shops that specializes in tobacco products, it doesn’t really matter if you have a brand or a distinctive name, or not. Tell them what you sell, tell them you’re open for business, and they will come, I guess.
This image got me thinking about how often this marketing strategy — if…