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What Does Snapchat Need to be Identified?

By Steve Baird® on March 27, 2017
Posted in Advertising, Articles, Branding, Marketing, Non-Traditional Trademarks, Sight, Social Media, Technology, Trademarks

My daughter captured this striking photo on a recent trip to Times Square in New York City:

GDBSnapchatAdTimeSquare

Here is my less-artsy close-up of the same advertising, to focus in on the Snapchat logo, complete with its rounded-corner square border and dot matrix surrounding the ghost shape:

SRBSnapchatAdTimeSquare

What do you think, should we add the ghost…

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