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Naming Products and Services With Brands?

By Steve Baird® on January 4, 2016
Posted in Advertising, Agreements, Articles, Branding, Fair Use, Food, Marketing, Trademarks

Word to the wise, not the best idea to name a product or service by using another’s brand.

So, when Duke’s Seafood & Rib Shack restaurant wants to create a name for their bar, permission would be required to use the Corona brand — there is no applicable trademark fair use defense merely because they…

Post-Sale Initial Interest Trademark Confusion?

By Steve Baird® on March 24, 2011
Posted in Branding, Marketing, Trademarks

  

Two of the above magazine titles were displayed on the coffee table of the condo that we rented over our recent spring break vacation (the first and third from the left).

My first reaction was, good grief, The Oprah "owns" coffee table tops in Grand Cayman too! My family members also wondered about…

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