-Martha Engel, Attorney
I laughed when I saw yesterday’s Adweek article about Heinz adopting Don Draper’s “Pass the Heinz” pitch from the hit show “Mad Men.” Given the lackluster creativity observed from the Super Bowl ads, have we actually reached a point where a creative says “hey remember that Mad Men episode? let’s just
Last month Heinz, a brand “synonymous with ketchup throughout the world,” and a seller of “650 million bottles of Heinz ketchup each year,” brought a federal trademark infringement and dilution lawsuit in Texas to enforce exclusive rights in the “famous” Heinz bottle design against Melinda’s Habanero Ketchup brand. Here is the Complaint and Exhibits
– Jason Voiovich, Director of Corporate Marketing, Logic PD
Don’t get me wrong. My two children elevate their weekly Heinz intake regimen to near Olympian discipline. But me? I enjoy a good dollop with pound of fries at the Lion’s Tap, but I haven’t given America’s second-favorite red condiment a second thought since John
A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow shoppers an empty area to relax from the stimulating hustle & bustle of the retail experience. From the
–Dan Kelly, Attorney
In February, you may have seen this story by Michael Werch in Ad Age about Mr. Werch’s deliberate effort to “Twitter squat” on the Heinz brand with the handle @HJ_Heinz. It’s an entertaining and instructive read, and, if you’re in a rush, I’ll cut to the chase: it didn’t work, at least
A couple of days ago, Brandweek featured an interview of Peter Clarke, CEO and founder of Product Ventures, a Fairfield, Connecticut design firm that has created packaging for Heinz, Folgers and Febreze, among other brands:
Brandweek: You believe that packaging has become simpler of late. Can you describe what you mean by that?