HELLO KITTY

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— Randall Hull, The Br@nd Ranch®

In August 2012 I wrote about Sanrio’s well-known brand, HELLO KITTY and its appearance on customized assault rifles, as an example of unfortunate brand association.

To paraphrase the late Ronald Reagan, “Here we go again.”

This September, I guess just in time for the fall drinking season,…

—Randall Hull, The Br@nd Ranch®

Last month, Siouxsie Law wrote an article about HELLO KITTY owner Sanrio suing an Oklahoma child beauty pageant for use of their trademark and brand elements. It makes one wonder why Sanrio has not taken action against the use of their brand image on firearms, particularly after…