– Draeke Weseman, Weseman Law Office, PLLC

Last week, the Chicago Sun Times profiled Loeb & Loeb attorney Douglas Masters, the NCAA’s outside counsel in charge of trademark enforcement during March Madness. Licensing the official sponsorships is big business, and enforcement demands require Masters to send out hundreds of cease-and-desist letters to both accidental infringers

-Dave Taylor, Owner, Taylor Brand Group

Dear Avis,

50 years is a long time to sustain a slogan. Imagine the cultural change it has to navigate. Just look at the changes in the rental car industry since 1962. Yet your recently retired slogan, We Try Harder, survived and at least kept you in the number