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The Phantom of the 4th

By Steve Baird® on July 4, 2010
Posted in Advertising, Branding, Domain Names, Marketing, Trademarks

We’re not talking about Phantom of the Opera, and we’re not talking about the kind of phantom trademark issue discussed by Sharon in her compelling What is Maker’s Mark’s Mark? post from April of this year. No, we’re talking today, on this day for celebration, and on this wonderful 4th of July, about a Phantom trademark and brand that apparently…

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