–Susan Perera, Attorney

In June, guest blogger David Mitchel wrote a very interesting post about the revitalization of the Old Spice brand. And unless you have been living under a rock, you have likely seen more than one of the “Old Spice Guy” commercials featuring former NFL wide-receiver Isaiah Mustafa.

I have to admit; I

What is it about some advertising campaigns that make them magnets for imitation?

For example, the Got Milk? imitators appear to be endless in numbers, but that is the subject of another post for another day.

For today, with respect to a different imitation magnet: There must be an endless number of creative and original ways to market a series of home and self defense videotapes, I suspect. Even relying on fear as an underlying theme to sell these videotapes, there must be only a few less than infinity still possible.

So, why the need to borrow from a famous ad campaign here — one I won’t mention until after the jump below?

Continue Reading Terrifying? No, Just Another “Priceless” Imitation!